How to find low competition keywords with high traffic, how to find high volume low competition keywords, and why most high volume low competition keywords are neither

Updated

The combination everybody wants is real but rarer than the phrase suggests, and most of what a tool labels this way fails on inspection. High volume with genuinely weak competition usually means one of three things: the query is new, the intent is being served badly by everyone, or the volume is not what it appears. Knowing which of those you are looking at is the difference between a good month and a wasted one.

Where the genuine cases come from

New subjects, where nothing has had time to establish itself. Questions where the ranking pages are all about something adjacent, which happens constantly around specific situations and constraints. And queries where the best answer needs first-hand knowledge that content operations do not have, which is where a small specialist beats a big general site permanently rather than temporarily.

Trap one: the volume is seasonal or spiked

An average monthly figure hides a term that gets nearly all its searches in a fortnight, or one that spiked once because of an event and has been declining since. Both read as steady traffic on a list. Checking the trend rather than the average, before committing a week to the page, catches this and costs a minute.

Trap two: the competition is weak because there is no buyer

Nobody has bothered to answer the query properly because answering it leads nowhere. That shows up as very low commercial signal: no advertiser is paying for the click and the ranking pages are not trying to sell anything. Sometimes that is fine, when the page earns links or trust. Often it means you have found the reason everybody else left it alone.

Trap three: the difficulty score is measuring the wrong thing

Difficulty models look at the strength of the sites ranking, not at how well the pages answer. A query held by weak sites with excellent answers is hard; a query held by strong sites with pages about something else is easy, whatever the score says. Reading the results yourself for your shortlist is the only reliable check, and it is quick because the shortlist should be short.

Questions people ask about how to find low competition keywords with high traffic

Do high volume low competition keywords really exist?

Yes, but they are usually new subjects, badly served intents, or queries needing first-hand knowledge. Most candidates a tool labels this way fail one of the three checks above.

How do I check competition properly?

Read the results for the query. Ask whether the ranking pages actually answer it, not just how strong the sites are, because a difficulty score cannot see the difference.

Is low competition enough on its own?

No. A query with no buyer behind it is cheap to rank for and worth nothing, which is why the scoring step uses your conversion rate and value.

What does the free worksheet do here?

It takes your shortlist and prices each candidate on your own figures, so the ones that look attractive but pay nothing drop down the list before you write them.

Sources

Related answers

Keep your keyword list and its positions in LongtailoScore the keyword list you already have